Creativity is king in the modern marketing landscape

Keeping marketing creative

I’d not long clocked off for lunch today when I stumbled across this article from Gordon Young, editor of The Drum, and I urge you to read it too:

Why The Drum has a responsibility to keep creativity in the spotlight

With The Drum’s Creativity Awards just around the corner, this article got me thinking about just how important it is to keep a creative focus in marketing, and to coin a well-used phtrase more commonly attributed to content, it feels as though creativity is king in the modern marketing landscape. In an industry where analytics, algorithms and bots dominate discussion, it is more important than ever to remember that creativity remains a vital element, and whilst technology and trends develop, it takes a huge amount of imagination and innovation in order to satisfy customers’ needs and instigate change.

Keeping creativity in the spotlight

With an extended deadline of 27th October, The Drum is ‘keeping creativity in the spotlight’ during its 2017 awards, and I for one can’t wait to find out who will take centre stage at the awards ceremony later this year.

But enough about my thoughts; what about yours? Has creativity been clouded by technology? Comment below, let me know, and if you like what you’ve read don’t forget to share this article before you go.

Daniel Jenkins (@DanWJenkins)

Check out last month’s blog article: My Thoughts on Twitter’s 280 Character Limit